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"What is Your Why??"

You've presumably been asked this several times and I don't even remember how long it took me to really understand why that question was necessary.

You see your why is what inspires and really drives you on.

If it's acute enough, you will do whatever it takes to attain the outcomes that you want for yourself.

Alternatively if it's not strong enough, this business is so unrelenting that you are likely to become one of those who give up their dream.

When you're new to online marketing it's easy to get caught up in the idea of making oodles of money and that's something that very few of us don't have as one part of our rationale for doing this business. Yet that aspiration alone will not be enough to sustain you and keep you picking yourself up, dusting yourself off and keeping going when the going gets tough..

Your why has to come from inside, for it to drive you hard enough to keep moving you onwards when all you want to do is sit in the corner and lick your wounds, it has to be something that you get real agitated about in it's own right, something that makes you feel whole regardless of whether you have enough money to eat that day.

Finding your why is what empowers you to stop chasing prospects and start attracting them to you, when you identify what makes you effective, what really motivates you and you tap into that, others respond to the confidence and the increased self awareness that creates and they start to be drawn by that certainty.

When you first started out, were you told to draw up your warm list and work on them (family, friends, work colleagues), that's needy, and it's a sure fire way to get those people turned off and avoiding you. Sure if you're really lucky you may have a couple of people on that list who are excited and ready to do whatever it takes, but in all honesty, aren't there far more people on that list who switch off the minute that you start talking about your company? Learn to avoid them before they start to avoid you and think of you as the guy or gal that they least want to spend time with.

It's crucial for you to take control of the situation if you want to stop chasing & start attracting prospects to you - make a conscious choice to spend time and energy on people who want to move forward with you rather than those who need so much help to take a step or two that they drag you backwards constantly.

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