Posted by: nbaground on: January 25, 2010
I frequently write about the benefits that technology is adding to our increasing life expectancy. I also point out that the elderly are too often victimized by their own outdated expectations; not knowing that they can usually live not just longer, but better. One of the common beliefs based on past experience and wisdom is that the benefits of technology are focused only on young people. In fact, technology companies are learning that senior citizens now manage a huge portion of the disposable income, and they are rushing to meet their requires and desires.
The 50-and-over-crowd will make up one-third of the population of the United States and will outspend younger shoppers by an estimated $1 trillion in 2010. Many of us will respond by saying, "They are referring to some other senior citizens." However, we must be aware that we can still gain the benefits of this phenomenon if we keep our eyes open for them.
Older folks should be interested in the emergence of a senior technology economy for 2 reasons:
1. It will suggest a better quality of life for us. When we look optimistically at our current circumstances, we will see a much different picture for aging than our parents did. For example, the Internet is, for the most part, free. Optimistic people are going to use this inexpensive resource to engage in interesting lives.
2. Seniors can make money longer and easily. Income can be earned working from home by means of personal computers and the Internet. Furthermore, as the population ages, more and more of the business economy is controlled by senior citizens.
I am acquainted with a man who retired from a "9 to 5" business when he was 60 years of age. He was involved in buying and handling a certain type of specialized equipment for the last 20 years of his career. Immediately upon his "retirement" he was approached by one of the vendors of that type of equipment and offered a very lucrative position selling it, on his own schedule, with a company car and all other costs paid. He traveled with his wife (whenever he liked) at the vendor's expense. When he wanted to stay home he used the telephone and Internet to communicate and do paperwork. Why did that vendor compensate him so well to jump from being a buyer to being a seller? They told him candidly that it was because a lot of the big buying decision-makers for their equipment were his friends, aging folks or approaching senior citizenship, and they trusted him for that reason.
The possibilities for earning money while working in your pajamas are abundant and potentially lucrative. The opportunities are springing up much faster than we can explore them. We just need to move beyond our outmoded thoughts and expectations about aging and begin surfing!
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