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Prepaid Legal leads can make the distinction between being successful and total loss in your small business. But, not all leads are created equal.

Whether you decide to buy leads or generate your own, there are three main "types" or categories that you'll find effective in growing your Prepaid Legal business:

1. Possible customers. These leads are interested in one of your products or services. If happy, they may be gingerly introduced to your opportunity with reasonable success. But, they didn't start with an interest in making money, and they're going to need a lot of teaching.

2. Opportunity seekers. These individuals are looking for a way to make money. They may or may not be really serious, that's for you to determine. Also, they may or may not have specific interest in MLM or PPL. Your job will be to find the serious ones, overcome their concerns and guide them into your business.

3. Active network marketers. These individuals are already in an program, and seeking leadership in how to be successful. They aren't in Prepaid Legal, but you know two very important things about them: 1) they like the idea of network marketing, and 2) they've demonstrated it with their wallet by becoming a member of a program.

The most qualified prepaid legal leads are those in the latter group: current multi-level marketers.

Why?

Well, as mentioned above, you know they have an interest in making money with network marketing. You will never hear them say, "Is this one of those ponzi schemes?" and other such ridiculous questions. They're beyond that; they know better.

They also understand the profession better than someone who's never been in MLM. So, once they join your team and get up to speed, they'll create results much quicker (and with less preparation) than a normal person.

Lastly, they probably know other active network marketers: their upline, downline, and even cross-line people they met at their company event. These are the kind of entrepreneurs you want as a Prepaid Legal Associate in your team.

They're in a program, though, and not always looking to embark upon something new. It's your job to subtly, and carefully, pique their interest without setting off any alerts.

The best way to do this is to start with an offer that assists them in their existing organization... something unrelated to your program. Something generic, like advertising tools or training.

Earn their trust, and demonstrate your value to them by assisting them to move forward with their existing program. Show them that, unlike their existing advisor, you are showing them things that yield results. But make it understood that the only people who get your true focus are the people contributing to your financial success.

At that point, signing up for your organization will be the next rational move.

In conclusion, you can target potential customers, you can pursue opportunity seekers, or you can go after active network marketers. Of the three, active network marketers have the highest potential to explode your organization with the least effort. Focus your effort there, and your check will never be the same.

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