Posted by: nbaground on: January 25, 2010
With cautious thought registering an unconventional domain name extension may bring great rewards. A website called new.net will register domains like club or church or even golf. A word of warning these kinds of names are not in the ICANN register and need a plugin to be downloaded for them to function like the standard domain extensions.
Site owners need to ascertain whether or not a web address with an unconventional extension may rank better in search engines than a domain name with a conventional one. For example, if you own a website about auctions a domain name like online.auction could increase your search engine standing as well as increase traffic as a result of the novelty value.
A profitable website with a distinctive name is del.icio.us. Although it is certainly memorable, each of the full stops related to it are annoying. Nevertheless, the domain still has a high search engine standing, and is getting a great deal of hits. This is the sort of popularity a webmaster wants to emulate. In fact, if a website name is keyword-rich and interesting, webmasters need to absolutely go for whatever extension is available for it.
Of course, this doesn't mean to say that you need to be limited to one single web address. You can still use dot coms after using other extensions. Indeed, the more domain names that point to a domain, the more likely a Google or Yahoo bot will rank it higher. So, ultimately, with this strategy, site owners will have two domain names they are able to take advantage of.
Another way of analysis is to look at domain names with misspelled keywords to benefit from the current traffic. Website owner might want to see if there will be potential revenue in misspelled keywords. To determine this profitability, one can look it up in a keyword analyzer. Actually, subscription keyword analyzers, such as Word Tracker, also have functions where a person can see which specific types of keywords may be worth taking advantage of.
Adding a mistyped keyword in one's url can certainly be an excellent way to covertly get website traffic, providing a webmaster understands what they are doing. If they don't a mistyped web address could also cause the puplic to think negatively about a site.
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